An easy way to make sure you update your insurance agency blog is to use RSS feeds to have potential blog content and ideas pushed to you. You can riff on information provided for you, but be sure to put some kind of unique spin on it. What does the information mean to businesses and consumers in your market area? Could you expand on some key points?
If you don't know what an RSS feed is*, you owe it to yourself to check it out. RSS feeds can be quickly and easily set up to 'push' content from most news, blog (and other websites) to a RSS reader of your choice (Google Reader, My Yahoo!, etc.).
One feed you should definitely set up is to the Insurance Information Institute's blog. They post regularly, and often include statistics and study related information that can be effective in your agency blog.
By the way, you can set up an RSS feed to this blog, and if you take the plunge and set up an agency blog, you should definitely encourage others to set up feeds to your insurance agency...
RSS in Plain English*
Tuesday, November 11, 2008
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